The games and toys produced by the company cover all the developmental stages of childhood, from the first few months of life to the start of adolescence, with a range of specific, highly educational products. The company’s brands have, over time, gained a primary position in the global toy market. This exclusive knowledge has allowed the company to create its own educational method over time, which has been recognised and appreciated worldwide for its effectiveness.
The company has a publishing background which is unique in the European industry because it was founded as a publishing house in the field of pedagogy and education.
Giuseppe Lisciani, the founder of the company, was a university researcher at an international level and contributed to establishing pedagogy as a science. This exclusive knowledge has allowed the company to create its own educational method over time, which has been recognised and appreciated worldwide for its effectiveness.
Our search for innovative teaching methods has never stopped and today it is still the true driving force of every game. That’s why when you talk about Lisciani, you are talking about the history of Italian Educational games.
The Group owns a number of successful historical brands such as Carotina, I’m a Genius, Ludoteca and Hi-Tech Educativo, as well as more recent additions such as Crazy Science, Giocare Educare and Kids Love Monsters. Well-loved by children, these brands have become true icons of effective and recreational learning and they accompany families in the educational growth and development cycleof their children. The company also has a number of licences for well-loved children’s characters including: Barbie, Peppa Pig Bing, Masha and the Bear, and lots of characters from the world of Walt Disney.
Thanks to the experience gained in the sector, the Lisciani Group puts its know-how to daily use in the planning and design of High-Level Educational products and high added-value contents, by studying different pedagogic trends and proposing innovative learning tools.
The group is leader in Italy in the high technology market for children and pre-teens thanks to the Hi Tech educativo range of products which guide them in the discovery of new digital technologies in a safe, fun way thanks to our in-house educational programmes.
According to the well-known American sociologist Marshall McLuhan: “Anyone who tries to make a distinction between education and entertainment doesn’t know that education must be entertaining and entertainment must be educational.” Lisciani’s products encourage learning through play, what is now called edutainment: learning by having fun.
Lisciani games help to improve the quality of family life by offering the opportunity to get together and play together as well as offering opportunities for growth for little children and adults too. The research and the studies carried out in the pedagogical and educational fields have demonstrated that improving performance in childhood is one of the prerequisites for ensuring a better quality of life for our children.
Our Made in Italy, our strong customer focus and our marked sensitivity for the environment and for safety guarantee first-level checks and which represent an importading customer loyalty.
Finally, the group’s offerings are a guarantee of learning; they lay the foundations for the development of skills but they also ensure the psychophysical and relational development of children in terms of wellbeing, sociability and harmonious growth; this is why the Lisciani Group’s products are considered the “Best Educationals.”
Developing an educational game is like setting out on a journey. And on every self-respecting journey there is always a map to consult. Our map is our Table of Educational Values, a precious tool for parents and teachers, where we analytically describe which areas of intelligence can be developed, indicating the educational potential of each game by highlighting the areas of greatest learning.
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